Media Council of Kenya (MCK) Chief Executive Officer David Omwoyo has urged journalists to uphold professionalism, impartiality and ethical standards as the country prepares for the 2027 General Election.

Speaking during an engagement with journalists in Mombasa, Omwoyo cautioned media practitioners against allowing their platforms to be used to spread hate speech, misinformation, disinformation or incitement.

“Do not provide platforms for spreading hate, misinformation and incitement. Do not engage in what the Constitution does not allow,” Omwoyo said.

He challenged journalists to remain conscious of their responsibility to protect democracy through accurate, balanced and credible reporting, particularly during the election period.

“We are heading to elections and you have a duty to protect democracy. Make sure you report both sides,” he said.

Omwoyo also cautioned journalists against compromising their professional responsibilities by becoming politically partisan or actively participating in political activities outside their newsroom duties.

“Do not be a journalist by the day and in the evening you are busy on politicians’ WhatsApp groups,” he said, urging journalists to maintain a clear distinction between their professional role and political interests.

He said journalists must remember that political seasons are temporary, while the consequences of irresponsible reporting can have lasting effects on individuals, communities and the country.

“Elections come and go, so let us be careful,” Omwoyo cautioned.

The MCK CEO further urged journalists to prioritise their personal safety while covering politically sensitive events, warning them to exercise caution as political temperatures rise ahead of the 2027 polls.

“As journalists, be cautious about your safety,” he said.

Omwoyo’s remarks come as the media industry prepares for an increasingly active political environment ahead of the 2027 General Election. MCK has published guidelines on 2027 election coverage as well as guidelines addressing media conduct, journalistic impartiality and political candidacy during the electoral period. 

The Council has also continued to raise concerns over attacks against journalists, with Omwoyo previously calling for stronger protection of media workers and accountability for those who violate their rights. 

The Mombasa engagement brought together journalists from different media organisations for discussions on professionalism, safety and the role of the media in safeguarding democratic processes ahead of the elections.