Coca-Cola has launched its 2025 Christmas Caravan at the Coast, officially ushering in the festive season in the region with a celebration focused on joy, kindness, and community connection.
The Coast activation forms part of a nationwide Coca-Cola Christmas Caravan tour that kicked off in Nairobi last month with a Christmas-themed street party that marked the start of the brand’s annual festive campaign.
Following the Nairobi launchwhere thousands gathered for music, dance, and the lighting of the Christmas tree at the Kenyatta International Convention Centre (KICC) the Caravan has travelled across Nyanza, Rift Valley, Central, Eastern, and Nairobi regions, engaging communities through mall activations and community visits.
This year’s campaign is anchored on Coca-Cola’s global theme, “The World Needs More Santas,” which encourages people to spread kindness through small but meaningful actions.
Speaking during the Coast launch at Pirates Beach in Mombasa County on Saturday, December 14, 2025, Ruth Mwake, Market Service Officer at Coastal Bottlers Limited, said the initiative celebrates everyday acts of generosity.
“We are celebrating the real Santas within our communities—people whose selfless actions embody the true spirit of Christmas,” Mwake said.
The Coastal leg of the Caravan, which attracted hundreds of residents, will run until December 21, with stops planned at malls, markets, and neighbourhoods across Mombasa.
Loyce Odhiambo, Public Affairs, Communications and Sustainability Manager, said the festive season is a time for reflection and reconnection.
"Christmas invites us to pause, reconnect, and appreciate the moments and people that matter most,” she said.
Residents who participated in the event welcomed the campaign, saying it created a sense of belonging and appreciation.
“I received a gift and felt truly valued. It’s a wonderful way to spread joy during the festive season,” said Jacklin Wayua, a trader at Pirates Beach.
The Caravan features immersive cultural experiences alongside the distribution of locally valued essentials, including soda, goats, chickens, fish, and chapati flour.
A highlight of the global campaign is a refreshed version of Coca-Cola’s iconic “Holidays Are Coming” commercial, developed using generative AI in partnership with Silverside AI, blending nostalgia with modern storytelling.
Coca-Cola is also inviting Kenyans to share their personal “Santa moments” on its digital platforms, aiming to inspire a nationwide spirit of generosity, togetherness, and festive cheer
