George Rubiri has been elected the Chairperson of the Motorcycle Sub-sector of the Kenya Manufacturers Association (KAM).

He succeeds Alvin Mageto, former Director at Kibo Africa Limited, who has held the position since 2021. George Rubiri is the General Manager of Car & General (Trading) Limited.

The Chairperson of the sub-sector serves of voluntary terms for two years, as may serve for a further two years if re-elected. Speaking at the event, the Chief Executive Officer of KAM, Tobias Alando said, “Key to success will be offering strategic leadership to the sector. George will annually review the sector’s performance and reporting it to the Board through the Secretariat. He will also represent the sector in various forums and escalate any relevant issues to the advisory committee for final arbitration when needed.”

Established in 1959 as a private sector body, Kenya Association of Manufacturers (KAM) has evolved into a dynamic, vibrant, credible and respected business association that unites industrialists and offers a common voice for businesses.

In his acceptance speech, George Rubiri said, “First, I want to thank Alvin Mageto for his dedication and commitment during his tenure. I believe I will fit in his shoes and move the sector forward. The motorcycle industry is very important to the Kenyan economy and cannot be wished away. We will work as a team and ensure it plays its vital role.”

Car & General is a diversified distributor of TVS motorcycles, Piaggio three wheelers, Kubota tractors, Toyota forklifts, Cummins generators, Develon earthmovers among other equipment in East Africa. Car & General was the pioneered the use of two and three wheelers as taxis in Kenya over two decades ago.