Coca-Cola has officially unveiled Charged, a new sparkling caffeinated beverage, in Kenya’s coastal region, introducing consumers to a bold and refreshing way to stay energised throughout the day.

Following its successful debut in Nairobi last month and rollout in markets such as India, Nepal, Vietnam and South Africa, Charged now expands Coca-Cola’s growing beverage portfolio in Kenya.

Charged is available in two vibrant flavors; Lemon Burst and Electric Pineapple, delivering a refreshing taste combined with caffeine to ensure an unmatched refreshment experience that helps consumers stay invigorated.

“We are excited to introduce Charged to the coastal region, offering consumers a refreshing boost to power through their day,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.

"This launch highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers." 

To introduce the new drink, The Coca-Cola Company and its authorized bottler, Coca-Cola Coastal Bottlers Ltd, is rolling out a dynamic five-day roadshow activation across key locations in Mombasa and Kilifi Counties. 

The campaign will take the Charged experience directly to consumers in high-energy hubs such as Kongowea Market, Likoni Ferry, Tudor, Shimanzi, Jomvu and Kilifi Town.

The roadshow will feature music, live entertainment and extensive product sampling, engaging communities where the region’s daily hustle thrives; from market traders and boda boda riders to students, mechanics and transport workers.

Loyce Odhiambo, Public Affairs, Communication and Sustainability Manager, Coca-Cola Coastal Bottlers Ltd noted: “Charged brings bold flavours and is designed for active consumers. 

It is a refreshing way to fuel hardworking people throughout their day, and this campaign allows us to connect directly with communities and be part of their daily lives.” 

Charged packaging reflects the brand’s bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink’s invigorating properties, making it easily recognizable on shelves.

Charged is now available across Kenya in 330ml bottles