As Kenyans prepare to mark the historical Madaraka day celebration, coca-cola company's 'Share a Coke'Campaign is spark joy and memorable experiences to travellers heading to different parts of the country and in Uganda.
In the activations,over 1000 passengers boarding Easy Coach buses to western Kenya and Kampala will receive two personalized coke cans-one for themselves and one to share with family.
The company Senior Manager, Communications Coca-Cola East and Central Africa Franchise Paul Oloo says the Compaign is a way to turn ordinary trips to memorable journeys filled with smiles, stories and shared experiences.
At Jambo jet check in counters ,the company is also surprising passengers flying to Mombasa,Ukunda,Malindi and Kisumu with personalized cans of Coke sparking joy from take off to touch down.
"This Madaraka day,Coca-cola is taking the experience even further bringing joy directly to travellers on the move,"reads a statement shared with our news desk on Friday.
The surprise gesture is expected to bring a memorable excitement and cheer to the bus and airport terminals, turning ordinary journeys into memorable experiences
Coca-Cola Kenya continues to bring its 'Share a Coke' campaign to different parts of the coast region reminding Kenyans that sometimes, a simple bottle of soda with a familiar name is all it takes to make someone’s day.
Coca-Cola relaunched its global “Share a Coke” campaign in Kenya in April this year, bringing back personalized Coke bottles and cans featuring individual names.
The campaign, first introduced in 2011, replaces the brand’s logo with popular first names and encourages consumers to connect through shared experiences.
The initiative targets a new generation of consumers, particularly Gen Z, who are increasingly drawn to authentic, personalized experiences both online and offline.
Countrywide activations are also planned at malls, colleges, eateries, and other public spaces, where consumers can find personalized bottles and take part in various campaign activities.
In addition to in-person events, the campaign has also entered in digital presence on TikTok, Instagram, and X (formerly Twitter), with users encouraged to share their experiences using the hashtag #ShareaCoke.
The company says the campaign aims to highlight real-life social interactions at a time when traditional communal spaces are becoming less common.
Personalized Coke bottles and cans are now available in stores, supermarkets, and entertainment venues countrywide.
The “Share a Coke” campaign will run in all parts of the country as Kenya celebrated the Madaraka day celebration.