In a city pulsing with innovation and youthful energy, the launch of the Tuki-Jituma initiative brought together some of Kenya’s most influential voices in government, industry, and the creative spaceunited by a shared mission: to propel young people to the forefront of the country’s digital economy.
If there was one place in Nairobi where the future felt electric and within reach, it was this event. Creators, policymakers, development partners and media filled the room, ready to frame a new narrative around youth opportunity and digital empowerment.
The morning opened on a high note with a lively rap performance by Shanty Bobo, setting the tone for a conversation centered on talent, resilience, and the transformative power of creativity.
Key Stakeholder Insights
Citi Foundation:
MaryAnne Mwaura, Director of Public Affairs for Sub-Saharan Africa, highlighted Kenya’s persistent youth unemployment challenge, emphasizing that investing in young people is at the core of Citi’s mission. She underscored the Foundation’s commitment to unlocking pathways that allow youth to participate meaningfully in the modern workforce.
Girl Effect:
Jess Posner-Odede, CEO of Girl Effect, stressed the urgency of elevating young women within the digital space. She spoke passionately about the potential of the Girl Effect–Citi Foundation partnership to shift opportunities for girls in Kenya, ensuring they are not left behind as the digital economy expands.
Government:
Representing the State Department for Youth Affairs and the Creative Economy, Ms. Rose Wanjohi discussed the creative sector’s rapidly increasing contribution to the national economy. She reaffirmed government efforts to strengthen the industry—from the Creative Economy Bill under review to expanded training, improved digital access, and the establishment of creative production hubs across the country.
Spotlight on Tuki-Jituma
Girl Effect Kenya Country Director Nancy Njoki unpacked the vision and ambition behind Tuki-Jituma. The initiative aims to equip young creators with practical skills, digital tools, and opportunities to thrive in an increasingly competitive and tech-driven landscape. She emphasized that the program is designed not just to support individual creators but to influence how the ecosystem supports youth participation and success.
A Panel Conversation Rooted in Reality
A diverse panel featuring government representatives, Girl Effect, creative industry leaders, and youth talent offered a candid conversation about the opportunities and barriers facing Kenyan youth.
From policy gaps and digital exclusion to the responsibility of industry players in nurturing emerging talent, panelists called for a more coordinated and intentional approach to youth development. The consensus: talent exists in abundance—what’s needed is structured support, investment, and equitable access.
A Unified Call to Action
The Tuki-Jituma launch concluded with a powerful shared message: Kenya’s young creators are ready. The ecosystem is evolving. And with stronger cross-sector partnerships like the collaboration between Citi Foundation and Girl Effect—real, lasting change is not only possible but already underway.
The future of Kenya’s creative and digital economy is bright. And with initiatives like Tuki-Jituma lighting the path, the next generation of creators may soon be leading the way.
